Siblings Nimrat Kaur, Simrat Kaur, and Sahib Singh grew up with an intrinsic understanding of textiles. Their father began a fabric mill in Mumbai in 1983, a company that quickly established itself as one of the largest purveyors of premium quality fabrics for the home throughout the world. Their mother, who works as the director for the family business, instilled in her children the importance of developing the highest quality of fabrics using time-honoured techniques to create compelling designs. 

JORO prides itself on utilising the best quality fabrics and strives to create contemporary designs with a richness of texture made with long lasting materials. As siblings with a passion for heritage techniques, each JORO collection celebrates the culture of India, drawing on decades of experience that sets it apart.