Beyond Thread Count: Why JORO is different

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The Search for Perfection

Choosing the right fabrics is a thoughtful process, one that draws on generations of expertise and a deep understanding of craftsmanship.

JORO is built on a foundation of heritage and craftsmanship, ensuring our textiles reflect our commitment to both tradition and modern living.

The textiles that form JORO collections are thoughtfully sourced to transform everyday living, providing unparalleled comfort, durability, and lasting beauty.

We collaborate with skilled artisans, drawing on decades of experience to ensure that every fabric is rooted in tradition and modern in design.

This process requires an intrinsic understanding of textiles and the time-honoured techniques that produce products that serve a meaningful purpose.

What Makes a Fabric Premium?

A premium fabric is not just about its appearance; it’s about intentional design and lasting durability.

It all begins with the raw materials.

Global Organic Textile Standard (GOTS) certified organic cotton, linen, and other natural fibers are carefully chosen.

Soft to the touch yet strong enough to endure for years, organic materials offer comfort and lasting beauty by harnessing nature’s resilience.

A premium fabric is built to last. JORO home furnishes are designed with fabrics that maintain their softness, color, and appearance through countless washes. Our bedding undergo rigorous color fastness testing to preserve their vibrancy and uphold the JORO standard for lasting quality.

JORO fabrics continue to evolve, blending time-honoured techniques with modern design to create fabrics that are contemporary and rooted in heritage.

Each JORO collection embodies a careful balance of comfort, lasting beauty, and durability, enhancing your space with every collection.

button detail of Midsummer pink linen cushion

The Craft Behind the Weave

At JORO, we respect Indian fabric manufacturing, where craftsmanship has been passed down through generations.

Every fabric, from the first thread to the final stitch, is a tribute to the skill of Indian artisans.

Traditional weaving techniques are at the heart of JORO collections. Whether it's printed, woven or embroidered, the attention to detail and craftsmanship ensure that each piece is as unique as it is beautiful.

Our JORO linen collections are created by skilled artisans to create delicate, textured patterns. Each piece is infused with decades of knowledge, where every weave speaks of tradition and skill

The embroidery on many of our products, like our linen bedding, showcases heritage techniques that combine artistry with tradition, creating collections that bring thoughtful design to modern living.

Explore Linen

Ethical Sourcing & Sustainability

Sustainability is fundamental to everything we do at JORO.

At JORO, we carefully select every fabric to ensure ethical sourcing and sustainable production practices.

We are committed to using only organic, non-toxic materials that are kind to both the environment and the people who create and enjoy them.

Our GOTS-certified fabrics adhere to the highest standards of organic textile production, ensuring that they meet rigorous ecological and social criteria.

Additionally, we are proud to share all our products, such as our linen cushion covers and velvet cushion covers, are made with OEKO-TEX® certified materials. OEKO-TEX® certified means meeting rigorous environmental and social responsibility guidelines. This certification guarantees that all fabrics and processes are non-toxic.

From creation to delivery, we prioritise processes that respect the planet. For instance, our packaging is made from 100% recycled plastic and FSC-certified paper, reflecting our commitment to sustainability at every step of the journey.

Feel The Difference Today

Discover the quality and care that form every fabric.

Organic Cotton Sateen Sheet Set in Spring Blue

Offering a smooth, soft feel that drapes beautifully across your bed. With its soft, breathable texture and gentle sheen, it creates the perfect foundation for a truly restful night’s sleep.

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Gol Cushion Cover

Crafted in a soft jacquard weave with a subtle circle motif, adds elegance to any space. The reverse side features repurposed coconut shell buttons, resulting in a rustic charm that honors Indian tradition.

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corner detail of sawan throw in pearl white

Sawan Jacquard Throw

Luxurious softness combined with timeless design. Inspired by the monsoon season, the jacquard weave features a pattern reminiscent of raindrops, adding texture and subtle elegance. Perfect for adding layers of warmth and comfort.

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