The Art of Fabric

Every fabric tells a story.

Our textiles are the result of expert craftsmanship and a deep respect for the rich heritage of Indian fabric manufacturing.

Each step of the process is shaped by generations of tradition. The skilled artisans we collaborate with have an intrinsic understanding of textiles, ensuring that every thread reflects both time-honoured techniques and contemporary design.

The combination of the finest natural materials, like organic cotton, with precision techniques means that each collection embodies a careful balance of comfort, lasting beauty, and durability.

Softness, Breathability, and Quality

You can feel the difference with JORO.

Our percale and sateen fabrics are both soft and smooth, while our linen pieces bring a naturally textured, relaxed feel to your home.

  • Percale. Our percale bedding, crafted from organic cotton, is soft against your skin. The crisp, matte finish adds a touch of elegance to your bedroom while ensuring breathability for a more comfortable night's sleep. Naturally breathable, it’s ideal for warmer nights or those who prefer a cooler sleep

  • Sateen. A smooth, refined look is created with a looser weave, making it gentle on your skin and hair. Its natural gentle sheen captures the ambiance of the room, bringing softness to both touch and appearance

  • 100% Linen. Made from flax plant fibers, JORO linen bedding has a naturally textured finish that offers lasting comfort and breathability. Known for its durability and subtle texture, linen introduces a grounded, natural feel to your home

  • Velvet. JORO velvet cushion covers are crafted from 100% recycled fibers, giving new life to materials that would otherwise go to waste. The soft, brushed surface adds a gentle texture to your space while the use of recycled fibres aligns with our commitment to sustainability

More than just a soft feel, our fabrics support a calm and considered approach to modern living by connecting your home with nature and heritage.

Free Shipping

on all order over 100 GBP

Free Returns

within 30 days of purchase

1% Donated Annually

to forest conservation

Performance That Lasts

We design our fabrics to withstand the test of time.

Each JORO collection retains quality and comfort year after year.

Our commitment to premium standards is reflected in every detail, from the precise weave of our bedding to the careful craftsmanship of our cushions.

  • Percale. These fabrics soften with each wash, maintaining their comfort and durability over time. The organic cotton ensures that your bedding retains its quality season after season.

  • Sateen. Our sateen bedding maintains its smooth texture and soft feel, offering comfort without compromising longevity. Their resilient weave ensures they stay reliable and comfortable over time

  • Linen. Linen is a fabric that improves with age. The more you use it, the more soft it becomes. Its timeless quality ensures it remains an essential part of your home’s décor for years

  • Velvet. Our velvet cushion covers are not only beautiful but also made to last. The recycled polyester fabric, carefully designed for softness, resists wear and tear, maintaining the draw of their India Modern design

JORO fabrics are not just made to last, they are thoughtfully designed to age beautifully. This longevity reduces the need to constantly seek out new pieces, supporting a slower, more sustainable approach to interior design.

What Makes Us Different

While many brands use synthetic materials or toxic chemicals, every material we use is selected with care, chosen not only for how it feels but for how it is made.

We are committed to using organic, non-toxic materials that are kind to your home. Our appreciation of natural fibers and responsible sourcing ensures that our products serve a meaningful purpose while remaining gentle on the planet.

Yarns in our plain cotton bedding and soon to be launched towels are Global Organic Textile Standard (GOTS) certified. This means their yarns exceed the highest standards of organic textile production, meeting rigorous ecological and social criteria.

Furthermore, JORO’s linen cushion covers and velvet cushion covers are produced in manufacturing units that are OEKO-TEX® certified, ensuring that all fabrics and processes are non-toxic.

Quality-Focused Buyers Choose JORO

JORO fabrics offer the ideal balance of beauty and practicality, making JORO the go-to choice for those who want their homes to reflect both style and purpose.

Whether furnishing a timeless bedroom, shared living area, or dedicated workspace, JORO pieces are designed to integrate seamlessly into daily life and stand the test of time.

Our sustainable and distinctive fabrics allow homeowners and interior designers to create environments that are both visually striking and environmentally responsible.

These are fabrics you return to, season after season.